In 1960, a professor at Michigan State named E. Jerome McCarthy introduced a concept he called the “Marketing Mix.” He proposed that marketing was governed by a set of interdependent variables—Product ...
What makes a successful top marketer? This time I’m exploring marketing leadership with Katharyn White, Senior Vice President and CMO of IT services giant, T-Systems. Katharyn White: Expectations of ...
Philip Kotler (born 1931 in Chicago, Illinois) is currently the SC Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is the ...
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