In digital marketing, there is a constant drive for innovation—not only for clients but also from competitors and in the new technology available in this field. One such “tool” that has taken center ...

A/B split testing marries creativity and data analytics to create more powerful, more effective campaigns – here’s everything you need to know. A/B split testing used to be a niche skill, reserved for ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Adam Aharonoff In the ...

Kwanzoo last week announced the availability of Smart Banners, the company’s new platform for performing real-time A/B split testing for banner ad campaigns. The solution is designed for interactive ...

As PPC marketers, we constantly hear about the value of split testing – an essential practice for identifying what performs best and for driving long-term improvements in our accounts. It sounds ...

A/B testing isn’t just a buzzword; it’s a game-changer for direct mail campaigns. Whether you’re a seasoned marketer or new to the world of direct mail, A/B testing can help you fine-tune your ...

Without customers, there can be no business. So how do you drive new customers to your startup and keep existing customers engaged? The answer is simple: Growth marketing. As a growth marketer who has ...

It can be incredibly frustrating not knowing why your website is underperforming. You did the keyword research and implemented all the best practices, yet your website isn’t producing the results you ...

As a startup studio, we’ve worked with our portfolio companies to run thousands of product tests. We’ve learned a tremendous amount in the process and seen the unmistakable advantage that results from ...

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Opinions expressed by Digital Journal contributors are their own. If an advertiser aims to see what truly works for their audience, creative A/B testing is the most common way to go. A/B testing, or ...