Many ABM campaigns rely solely on data and insight (the brains) to do the job, and though they often generate positive results, they’re not as effective as they could be. When a campaign uses these ...

Download this free collection of case studies for campaigns that wowed prospects, positioned brands as experts and generated significant sales Every set of accounts is unique, and the individuals and ...

For 2024, expectations for account-based marketing are riding at an all-time high. But the landscape is evolving, so it’s crucial to know and understand the dynamics to maximize ROI. ABM constitutes a ...

Just a week after revealing its enthusiasm about account-based marketing (ABM) through a partnership with Demandbase, Oracle announced it was adding ABM lead acquisition to its Marketing Cloud. It was ...

(Ad) Marketing and sales are instrumental in ensuring that your business reaches a sustained level of growth and success. But the traditional B2B marketing and sales funnel aren't likely to accomplish ...

There are plenty of ways that ABM marketers use AI today to gain efficiency: generating email subject line ideas, reformatting creatives to fit different templates, or recording transcripts of a call.

I have been a marketer for decades, and have seen many evolutions in marketing best practices. First, we saw the rise of digital marketing vs. offline marketing. Then, we saw the rise of social media ...

With just 26% of organizations currently conducting separate measurement and attribution for their account-based marketing (ABM) programs, the low adoption rate suggests that while many organizations ...

One way is to identify technologies that are gaining traction and get an early jump on using them. For example, B2B marketing has evolved from using email marketing, to marketing automation, which has ...

NEWTON, Mass.--(BUSINESS WIRE)--TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced that it has been recognized as a Leader in ...

The results are in: SiriusDecisions recently released the State of Account Based Revenue Engine 2019 report—and, once again, ABM is coming in hot! According to the findings, those companies that are ...

As a modern B2B marketer, I find it impossible not to approach marketing from an account-based mindset. However, what hurts marketers most is the old-school philosophy of inbound versus outbound, and ...