Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules ...

For marketers, measurement and attribution is still a headache, which is throwing a major wrench in campaign planning. Campaign planning is also a struggle for B2B marketers, who often use LinkedIn to ...

Microsoft’s platform-based approach to cloud development has allowed it to offer managed versions of many familiar elements of the tech stack, especially within its data platform. As well as its own ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...

What’s the difference: Data migration vs data conversion? Your email has been sent Even though data migration and data conversion both occur during a data move, the two processes aren't the same. Find ...