Specsavers billboard ad featuring text that reads "the sound of popcorn popping" . Specsavers has released a new ad campaign featuring a series of onomatopoeic billboards and an accompanying ad, ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. When hair salon franchise Sport Clips wanted to promote its ...

Autonomous sensory meridian response (ASMR) occurs when certain stimuli, including sounds, visuals, or close contact with another person, produce tingling or calm feelings and sensations. Share on ...