Also sometimes referred to as key account marketing, ABM is a focused strategic approach to business marketing that is especially useful for business-to-business (B2B) companies. It operates on a ...

Find out how ‘full-stack ABM’ will deliver the most effective results and optimise your return on investment in today's challenging market conditions. ABM & demand generation, Content, Creative & ...

For years, account-based marketing (ABM) was framed as an enterprise-only play — a luxury for companies with six-figure deals and long sales cycles. If you’re a founder or marketing lead at a ...

CEO of Momentum ITSMA, helping firms develop, embed and enable Account-Based Marketing strategies, and author of The ABM Effect. Generative AI continues to dominate discussions in 2024. In the ...

CEO of Momentum ITSMA & author of An Executives Guide to ABM, helping firms develop, embed and enable Account Based Marketing strategies. Drawing on 279 qualitative interviews from ABM leaders across ...

In the fast-paced and ultra-competitive global automotive industry, the need for robust marketing and sales intelligence cannot be overstated. Companies are constantly on the lookout for innovative ...

Constant advances in tech and data can speed targeting, personalization, and campaign execution. But it's not as overwhelming as it sounds. B2B marketers have always been plagued by the paradox of too ...

Every industry has been affected by the Covid pandemic and its aftermath, but some have faced greater challenges than others. Financial services (finserv) companies have had their fair share of ...