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Clicks down in Google Ads? Diagnose Quality Score, impressions, ad changes, and competitor pressure, then apply quick fixes to stabilize volume and results.

A good online advertisement encourages someone to click. So how does a marketer encourage one to leave that lovely webpage and follow a link? As you develop your ad, think to yourself, “what has ...

Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.

Google has made it easier to quickly review Performance Max creatives by adding instant asset previews directly within the ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...