NEW YORK (AdAge.com) -- Integrating analytical tools into online ad networks isn't necessarily a slam dunk proposition. Understanding exactly how potential customers behave when they engage specific ...

As marketers, we have to be aware of shifts in consumer behavior and technological advancements. The reason is simple: Businesses that continuously refine their approaches, especially in online ...

Running a Google Ads campaign can be one of the smartest ways to grow your business online. When done right, it generates sales leads, drives qualified traffic to your website, boosts brand visibility ...

A number of organizations, including ProPublica, have developed tools to let the public see exactly how Facebook users are being targeted by advertisers. Now, Facebook has quietly made changes to its ...

Big tech platforms are failing to make their ad transparency tools actually transparent for watchdogs. Credit: Saksit Sangtong / iStock / Getty Images Plus A newly released report alleges Big Tech's ...

AI has been a part of PPC for years through features like smart bidding and audience targeting. But in the past 12-18 months, its influence has expanded – reshaping how PPC managers plan, execute, and ...

At the Consumer Electronics Show in Las Vegas, Reddit unveiled new trends tools aimed at businesses and a new ad format for its Ask Me Anything (AMA) Q&A sessions. The announcements come after a ...