Google updates Publisher Tag Ads Library to improve INP scores and ad loading efficiency. New features offer publishers more control. Google updated Publisher Tag Ads Library to improve INP scores.

Marketers face a complex array of variables at play when trying to optimize ad campaigns, from audience demographics to platform algorithms. With the media landscape in a constant state of evolution, ...

SAN FRANCISCO - Japanese regulators last year were upset by a flood of ads for obvious scams on Facebook and Instagram. The scams ranged from fraudulent investment schemes to fake celebrity product ...

Fearing billions of dollars in lost revenue, Meta Platforms Inc. reportedly developed an internal “playbook” aimed at sidestepping pressure from regulators to crack down on scam advertising on its ...

A new analysis of political advertisers found that the platform profits from ads that include deepfakes and other content prohibited by its own policies. Recent Meta ads have included fabricated ...