If you’ve heard the buzz about paid search query data being stripped out of Google AdWords, you may understandably have questions and concerns. But what is actually changing and what does it mean for ...

Generative AI mania is transforming how users find information on the internet. And, as referrals from traditional search drop off, some publishers are scrambling to strike licensing deals that will ...

And, most importantly, how can you make it work for you? This chapter will introduce you to everything you need to know about the exciting world of paid search marketing: keywords, ads, budgets and ...