Meta’s simultaneous subscription testing across Instagram, Facebook, and WhatsApp isn’t about innovation. It’s about ...
Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...
Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...
Sam Altman once called ads with AI unsettling. Yet today OpenAI now shows advertising in free and lower-cost ChatGPT tiers ...
Elon Musk, CEO of X, unveiled the platform’s advanced advertising technology, which he claims has significantly improved targeting capabilities. Musk, during a livestream to advertisers on Wednesday, ...
Ad operations don’t always get easier when a publisher has a strong first-party data foundation to build on. Ancestry.com can ...
Fandom is leveling up its product suite with a new AI-driven ad-targeting solution designed to help clients capitalize on predicted trends in entertainment and surround viral moments. The tool, called ...
Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich content signals NEW YORK, Dec. 4, 2025 /PRNewswire/ -- Nielsen's Gracenote, the power ...
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How Target sparked backlash with ad targeting back-to-school shoppers: 'We really just need some basic, boring stuff'
Target's back-to-school ads, which push for new purchases every year, have driven some consumers up a wall. A frustrated Redditor shared their concerns about Target's back-to-school commercials with ...
X CEO Elon Musk unveiled new advertising technology on Wednesday, according to Benzinga. During a livestream to advertisers, Musk told advertisers on Wednesday that X’s upgraded ad technology can now ...
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