Advertising shapes consumer opinion and builds brand awareness. It can also help brands tap into consumer emotion, arguably the biggest driver of brand selection. One of the most iconic commercials ...

Advertisers looking to optimize their performance have long used A/B testing to improve their ads. It’s well understood how this is done with expanded text ads (ETAs). But recently, Google has ...

The world of advertising is undergoing a transformative evolution, primarily driven by the advent of artificial intelligence (AI). No longer just a tool for optimizing search algorithms or chatbots, ...

Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video campaigns. Best practices in PPC advertising are helpful. But every account ...