Sam Altman once called ads with AI unsettling. Yet today OpenAI now shows advertising in free and lower-cost ChatGPT tiers ...

A recent California federal jury verdict against Meta Platforms Inc. has sent a clear message to businesses: tracking technologies can pose serious legal and reputational risks if not deployed ...

In the last few years, with increasing focus on consumer privacy, new ad-tech platforms and offerings have sprouted up rapidly -- and those that already exist are expanding capabilities. But what is ...

Recent months have seen a dramatic increase in demand letters and litigation targeting websites and mobile apps. These claims often allege privacy violations stemming from the use of various ...

FAIRFIELD, Conn., Sept. 10, 2025 /PRNewswire/ -- TVEyes announced today a major expansion of its Ad Intelligence Solutions, extending capabilities into the Canadian and the UK media markets. Building ...

AD-ID, created by the 4As and ANA to serve as a universal identifier for ad creative that helps track where and how assets run across platforms, is now being mandated by the actors’ union SAG-AFTRA.

On February 16, Google implemented a significant shift in its advertising policies, allowing advertisers to collect IP addresses and use device fingerprinting – two tracking methods that had been ...

Ad impressions are counted each time your ad is shown on a search results page, social media feed, or elsewhere online. This metric doesn’t measure engagement or clicks. It measures the potential for ...