A couple of years ago, when Addison Rae went to pitch herself for a deal with Columbia Records, pop stardom was not a guarantee. She was best known as one of TikTok’s breakout stars, someone who had ...

The business of being Addison Rae was booming. It was March 2021, and the then-20-year-old had recently become the world's top-earning TikTok star, dancing and lip-syncing her way to nearly 80 million ...

"Rae is entirely herself here." Saskia Fellowes traces the course of Addison Rae's unexpected "rebrand to be admired".

It’s fair to say that no one saw it coming: Among the revolving door of influencers in the Hype House, Addison Rae wasn’t necessarily a shoo-in for pop stardom. In 2019, she had no persona or shrewd ...