Addressable has come a long way in the last few years. When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall ...

AMC Networks, an industry leader in the deployment of addressable advertising, joins Go Addressable to further the education and adoption of addressable advertising across the industry NEW ...

This latest industry-first partnership adds more than 1 million new addressable households, accessible exclusively via DISH Media ENGLEWOOD, Colo., March 6, 2024 /PRNewswire/ -- DISH Media, leaders in ...

Go Addressable, a non-profit trade organisation dedicated to and advancing the growth of addressable TV advertising, has released research findings in conjunction with Advertiser Perceptions that ...

For some time now the cable industry has been running the gauntlet of media-buying executives and their demands for a cable-wide addressable advertising system. Now the threat is getting ...

NEW YORK--(BUSINESS WIRE)--Effectv, the sales division of Comcast Advertising, today announced the official expansion of its Audience Addressable solution to help regional and local advertisers, in ...

MUMBAI, India--(BUSINESS WIRE)--INVIDI Technologies, a pioneer in addressable advertising technology, has announced a ground-breaking partnership with Hathway Digital Ltd. (Hathway Digital), a wholly ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours 46 min ago By Erika Wheless - 7 hours 51 min ago By Brian Bonilla - 8 hours 45 min ago By Tim Nudd - 9 hours ...

If my inbox is any indication, addressable advertising is a hot topic in media buying and selling circles. I have taken the liberty of presenting several questions sent to me via email last week along ...

Today’s audiences have made their expectations clear: irrelevant ads are no longer tolerated. They’re skipped, ignored, or avoided altogether through paid, ad-free subscriptions. As more viewers opt ...

Audience Addressable is now available for marketers to harness authenticated audiences to better plan, activate, and measure multiscreen campaigns and drive incremental reach regardless of their ...