Adobe said Thursday it had integrated Adobe Analytics into its Audience Manager data management platform (DMP). The integration makes it easier for marketers to combine first- and third-party data ...

Adobe today announced the launch of a new analytics solution for product teams at its Adobe Summit conference in Las Vegas. Dubbed Adobe Product Analytics (because Adobe doesn’t mess around with its ...

Adobe Inc. today introduced a new cloud service that can help companies find opportunities to improve their applications and websites. The service, Adobe Product Analytics, joins the software maker’s ...

In a bid to extend its reach into the enterprise market, Adobe on Tuesday debuted Adobe Experience Cloud, a set of cloud services designed to seamlessly integrate brand marketing, analytics and ...

SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types, now ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Adobe today unfurled an enhanced Adobe Customer Journey Analytics cloud ...

Big data is big business. About 53 percent of companies in 2017 said they’ve adopted some form of data analytics, and the industry’s forecast to hit $103 billion by 2027 (up from $49 billion in 2018).

Info-Tech Research Group recently named Adobe Analytics a top "Champion" in digital analytics. Adobe reported a 393% year-on-year rise in AI-driven traffic to UK retail sites. According to Adobe, ...

Chatting with Alexa, Siri, or Google Assistant may be a more natural way to search, but, for businesses, voice assistants are tougher to analyze over typed text. That’s quickly changing as Adobe, on ...

Adobe today announced a number of new features for Customer Journey Analytics, its tool for tracking customers across platforms that is part of the company’s Experience Cloud portfolio. As the ...

Adobe and Microsoft have joined forces, combining Adobe's Sensei artificial intelligence (AI) with Microsoft's data to give Adobe customers more automated, intelligence-based business feedback. By ...

Amit Ahuja is the Vice President of Ecosystem Development at Adobe where he is responsible for building and managing strategic partnerships and initiatives. Prior to this role, Amit was the Head of ...