Quarterly earnings results are a good time to check in on a company’s progress, especially compared to its peers in the same ...

AppLovin Corporation APP has emerged as a dominant force in the mobile advertising ecosystem, thanks to the strong performance of its AI engine, Axon 2. Launched in the second quarter of 2023, Axon 2 ...

Advertising in mobile apps reached $336 billion globally in 2022, according to Data.ai’s latest annual report on the state of app revenue. That’s up 14% from the app analytics provider’s estimate of ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Moloco, the AI performance advertising company, today released new research on the growing disparity between mobile app advertising spend and consumer attention.

Here is a close look at AppLovin stock, including where the shares of the tech company could be headed through the rest of the decade.

Jon has more than 20 years’ experience managing complex technology and business change projects across different market sectors, including retail, banking, and hospitality and leisure. Jon joined ...

The changes came after the app’s Chinese parent company spun out an American entity to run TikTok in the United States.

Effective cost per thousand (eCPM) in the in-app advertising industry saw a 27% increase globally in the first quarter of 2019 compared to the previous year as advertisers’ desire to gain the ...

In the future, users will see more advertising in Apple's software store. Apparently, it will also be more visually ...