A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

Forbes contributors publish independent expert analyses and insights. The author of many tech books, Michael Ashley covers AI and Big Data. “Imagine advertising campaigns born not from keywords or ...

EXCLUSIVE: Artificial intelligence giant Palantir and global marketing and communications firm Stagwell Inc. announced a new partnership on an AI-powered marketing platform for clients. The new AI ...

How context, consequence and audience impact should guide when AI disclosure actually matters — and when it doesn’t. The post ...

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

AI won’t replace marketers, but it will replace bad marketing. What stands out now is authentic storytelling, creativity and strategy that algorithms alone can’t replicate. Good marketers thrive by ...

For marketers exploring AI search, this year’s Black Friday weekend delivered both a moment of clarity and a series of questions. The websites of 20 large retailers from Best Buy to Etsy averaged ...

Optimism about AI’s value is high: 92% reported a positive ROI for their gen AI projects in Snowflake’s 2025 research report. However, one-third of respondents hadn’t actually measured their returns.

AI-driven traffic in the retail industry surged 693% year over year in November and December, according to new data from ...