At IAB ALM, the retail giant pitched MCP as infrastructure for AI agents to run advertising workflows more efficiently.

Amazon unveiled a slew of advertising products as part of its annual UnBoxed conference, including a new data clean room tailored to publishers and a generative artificial intelligence solution for ...

Laura Meyer is the founder and CEO of Envision Horizons, an Amazon Solutions company specializing in working with high-growth brands. In today’s digital landscape, Amazon advertising has become ...

Despite great expectations, the end of Sizmek has been far from, well, seismic. According to emails seen by AdExchanger that were sent to Amazon customers this week, Amazon is officially naming ...