Amazon has debuted Creative Studio, an AI tool inside the Amazon Ads Console that can research brands, generate concepts, storyboard campaigns, and autonomously produce ads for Amazon-owned properties ...

The move is not without precedent at Amazon/AWS, which has for years offered technology and infrastructure developed in-house for its own retail operations — including its Just Walk Out autonomous ...

Amazon has reorganized the ways that advertisers access its ecosystem. On Tuesday, the company introduced a unified Campaign Manager that combines Amazon DSP and Ads Console into one media-buying tool ...

Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

Amazon Ads has become a powerful platform for businesses of all sizes, both on and off the Amazon marketplace. This article explores the various types of Amazon Ads, their features and how they can ...

Tanner Elton, VP of U.S. Ad Sales for Amazon Ads kicks off the Day 2 Keynote at the Unboxed conference. (Image courtesy Amazon) That diverse content and commerce ecosystem, combined with the company’s ...