Forbes contributors publish independent expert analyses and insights. Prakhar Khanna covers the consumer tech beat for Forbes. Alexa is getting a generative AI makeover, and it could be the biggest, ...

Amazon’s new Alexa.com portal brings the AI-powered Alexa+ assistant to the desktop browser. Amazon is quietly rolling out the last big pillar of its AI-powered Alexa+ vision: the Alexa.com website, ...

People attend an event where Amazon on Wednesday, Feb. 26, 2025 unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user’s tone ...

So, it's finally here – just over 10 years since Amazon's Alexa voice assistant sparked a new (and ultimately underwhelming) age of voice assistants, it's just been given a major AI brain transplant.

We attended Amazon's February announcement of a massive Alexa AI upgrade with great interest. The new service, called Alexa Plus, promised us conversational AI to set reservations, learn what we like, ...

Amazon's new and improved version of Alexa is here, and it's called Alexa+. The next-gen upgrade is more conversational, can execute complex tasks, and is much more personalized. While the rollout ...

Amazon announced its long-awaited generative AI-powered Alexa Plus today, and it’s one of the biggest updates in the history of voice assistants. It can generate responses instead of simply repeating ...

Anyone can now try Alexa+, Amazon’s generative AI assistant, through a free early access program at Alexa.com. The website frees the AI, which Amazon released via early access in February, from ...

Amazon’s latest hardware won’t begin shipping until mid-October, but you can preorder most devices starting today. Amazon’s latest hardware won’t begin shipping until mid-October, but you can preorder ...