The ad finds Hemsworth interacting with the Echo Show 11 an Alexa-enabled device that functions as a speaker, smart home hub, video display and more.

Alexa+ is Amazon's generative AI upgrade to its Alexa virtual assistant. After months in an early access program, Amazon is debuting the Alexa.com website. Users can chat with Alexa+ on the site, just ...

Amazon doesn’t just want Alexa to know you. It wants her to remember things about you, like a close friend or family member would. That’s the driving philosophy behind the vision for Alexa’s future, ...

Amazon’s latest hardware won’t begin shipping until mid-October, but you can preorder most devices starting today. Amazon’s latest hardware won’t begin shipping until mid-October, but you can preorder ...

A flyer for the Ballard Makers Market & Bar Hop, spotted on a Seattle street pole — an example of the real-world data I’ve been feeding into Amazon’s Alexa+ assistant. (GeekWire Photo / Todd Bishop) ...

Amazon released Alexa+ earlier this year via the Android and iOS platforms to give users a taste of the upgraded assistant experience that factors in generative AI, but in its latest update, the ...

Anyone can now try Alexa+, Amazon’s generative AI assistant, through a free early access program at Alexa.com. The website frees the AI, which Amazon released via early access in February, from ...

In the age of the AI boom, it seems that everything’s getting a makeover. The ill-defined software has totally revamped perfectly good products, from workout apps to creative programs like Adobe’s ...

Today in at an event in New York, Amazon announced new Kindle e-readers, Fire TV televisions and streaming sticks, Echo speakers, Ring and Blink cameras and lots of Alexa and AI services. We've ...