The digital marketing world is currently facing a massive upheaval as traditional tracking methods crumble. With the s ...

Many industry giants are running out of options with increased competition. Wall Street is pressuring such companies to outpace potential disruptors or, like Ford CEO Mark Fields, get booted.

While tracking WordPress pageviews in Google Analytics is pretty easy to accomplish, another interesting metric for many websites is to track author statistics. Namely, how many pageviews is each of ...

Google Analytics tracking codes are connected to the specific Analytics account under which they are stored. This poses a problem if you plan on transferring the statistics to a new Analytics account ...

I'm big into analytics. I track everything on my company site. There’s analytics that delivers basic information about how your search ranking is performing and maybe even some that tells you why it ...

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An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

Google Analytics is getting a powerful new feature, the company announced today: the ability to track iOS app installs. The new reporting function, which allows customers to better measure marketing ...

Knowing how often site visitors view PDF files can help you determine the popularity of particular files. Google Analytics, a free tracking tool, helps site owners monitor website activity. This tool ...

When every drop counts, track every drop. Fuel accounts for about 24 percent of a fleet’s annual budget, and keeping each vehicle’s tank full is no small cost. For example, on average one Class 8 semi ...