When business owners talk about analytics, they often are referring to web analytics. They talk about setting up tools such as Google Analytics or Adobe's SiteCatalyst to track page views, test ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Data analytics is defined as the capability ...

Over the past 10 to 15 years, businesses have witnessed the rise of the “self-made” chief data analytics officer (CDAO), whose singular qualification was a willingness to delve deeply into data to ...

What are the different types of predictive modeling? Your email has been sent Predictive modeling is a type of data mining that is used in a variety of situations and industries. This process involves ...

Analytics are core to all modern SaaS applications. There is no way to successfully operate a SaaS application without monitoring how it is performing, what it’s doing internally, and how successful ...

Ernie Smith is a former contributor to BizTech, an old-school blogger who specializes in side projects, and a tech history nut who researches vintage operating systems for fun. Data generated by ...

Google Analytics 4 Reports has added support for match types. Report Filters now supports: Why we care. Filters help ensure that your GA4 reports only show the data you care about, saving you time.

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn ...