Apple calls privacy a "fundamental human right." Every year, the company introduces new privacy features to help users not be tracked. One of the most controversial and also essential functions is ...

Explore the App Store Marketing map featuring the top platforms and tools to improve visibility, boost rankings, and grow on the app stores.

Alongside the app ecosystem changes that Apple is making in the European Union to comply with the Digital Markets Act, Apple has introduced new analytics information that's available to developers ...

As part of the App Store changes being enabled in Europe, Apple is providing all developers worldwide with updated analytics information. More than 50 new reports are available through the ‌App Store‌ ...

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Apple is allegedly able to identify a user in analytics it collects, according to security researchers, via a unique identifier that can be associated with a user's iCloud account. As a ...

App store analytics specialist App Annie has launched support for Google Play, and now offers analytics and store stats for Android app publishers free of charge. App Annie users can track sales, ...

Apple on Monday announced integration of App Clips analytics data in App Store Connect, allowing developers to study how users engage with the new iOS 14 feature. With App Clips analytics, developers ...