Apple is testing a new design for App Store search ads on iPhone. Some users on iOS 26.3 are noticing that the blue background around sponsored results is no longer shown, blurring the line between ...

Apple is rolling out a big update to the Apple Store app for iPhone and iPad today. The new version of the app focuses on a “fresh, more curated experience” for finding new products to buy and ...

Starting in July, ads in the App Store's Today tab will have a more compact design and be fully visible without any scrolling. The new ad format will include the app's icon, name, and subtitle, along ...