You have nothing to lose — and everything to gain — by localizing your app to be more aligned with local culture and preferences. Get it right and you can massively extend the reach and appeal of your ...

With over 6.8 billion smartphone users worldwide, mobile apps are crucial for brands to reach their audiences. However, creating a great app is only half the battle. A strong app store optimization ...

Explore the App Store Marketing map featuring the top platforms and tools to improve visibility, boost rankings, and grow on the app stores.

App Store optimization (ASO) and Apple Search Ads (ASA) are potent tools for promoting apps that can significantly boost conversion rates. Every prospective user encounters an app’s page in the App ...

App developers are familiar with the importance of App Store Optimization – the holy grail of organic traffic. After all, most downloads stem from basic App store search, and making sure your app is ...