In a brief but telling exchange during the company’s earnings call, Cook revealed, "The advertising category, which is a combination of third party and first party, did set a record during the quarter ...

Apple CEO Tim Cook took to X and shared the video saying, "Holiday cheer, a little bit of magic, and a whole lot of heart, captured on iPhone 17 Pro by a few handmade puppet friends!" Set in a snowy ...

Apple is hoping its feel-good holiday ad campaign - featuring a chorus of woodland creatures singing about friendship - will inspire consumers to rush out and buy a brand-new iPhone 17. On Thursday, ...

Apple’s 20025 Christmas advert, A Critter Carol, has earned an ‘exceptional’ 5.4 Stars with creative effectiveness platform System1 – making it the brand’s highest scoring advert ever tested.