Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

Frito-lay brand Tostitos launched a sonic logo in January and is now rolling it out more broadly, according to information shared with Marketing Dive. The 1.5 second-long sound is meant to remind ...

We don't always think about it, but sound can be as important to identifying a brand as any graphical logo. Netflix's 'ta-dum' instantly brings the streaming service's logo to mind. Apple's startup ...

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Nothing has teased a significant logo redesign on X, shifting away from its traditional pixel-style identity and hinting at a ...

The Japanese automaker Nissan officially kicked off the life of its luxury division Infinity with its first sales in North America in late 1989; now, the division is revamping its entire visual ...