Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

EMERYVILLE, Calif.--(BUSINESS WIRE)--Exponential Interactive, one of the largest digital advertising companies reaching over 700 million users monthly, has released a new Face Filter functionality as ...

Tech startups exploring new frontiers in space, drones, augmented reality or virtual reality have raised a combined $3.15 billion in equity financing since 2014, across 183 deals, according to a ...

Advertising in the news feed is set to get more interactive with the introduction of three new ad products: poll ads, playables and augmented reality ads. “This is advertising that users can play with ...

Science journal, Nature has launched its first augmented reality advert for King Abdullah University of Science and Technology (KAUST). Created in partnership with 3D technology company Inition, users ...

360° VR / AR advertising technology company OmniVirt powers the latest Universal Pictures interactive Augmented Reality ad experience for the holiday blockbuster Pitch Perfect 3. Unlike traditional AR ...

The Vision Pro augmented reality device goes on sale Friday. Don’t expect Apple to host a splashy event to promote it. By Tripp Mickle Tripp Mickle writes about Apple from San Francisco. When Apple ...

Unlike virtual-reality goggles, which block a user’s vision of what’s around them, the augmented-reality glasses of Zone 518's Verse Albany Immersive experiences and adventures allow participants to ...

A new game from Rovio Entertainment serves as the foundation for a sweeping augmented reality rollout to promote the upcoming “Angry Birds” movie, due out in May. Rovio launched its campaign and the ...