NEW YORK and LAS VEGAS, Jan. 4, 2023 /PRNewswire/ -- Stagwell (STGW) (NASDAQ: STGW), the challenger network built to transform marketing, today announced a Specialty Media business unit to create net ...

Augmented Reality (AR) is rapidly becoming more accessible and more popular across industries, but the immersive technology lacks traditional avenues for engagement and monetization. As companies ...

Q4 2024 Management View CEO Evan Spiegel highlighted the company's progress in Q4, with daily active users reaching 453 million, a 10 million increase quarter-over-quarter. Revenue increased 14% ...

Augmented reality (AR) lenses are an effective way for advertisers to capture audiences’ attention and increase purchase intent, according to research from attention measurement service Amplified ...

With the augmented reality (AR) advertising market expected to reach $14.5 billion in 2027 (up from $3.4 billion in 2022), the Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC) ...

Artificial intelligence (AI) is revolutionizing digital advertising, enabling brands to deliver personalized and engaging experiences at scale. However, despite the advancements in generative AI, one ...

Interactive and participatory advertising campaigns 2025 invited us to be part of the action. From sharing memories with Coca-Cola’s “Meet Me at The Coke Sign” to public stunts by Nude by Nature, ...

AR Spatially, a next-generation augmented reality platform, today announced the launch of QUANTUM CHOICE CHRONICLES, a large-scale immersive augmented reality (AR) experience now live in Downtown ...

To understand the practical challenges of indoor augmented reality applications on smartphones, researchers conducted 113 hours of extensive experiments and case studies over 316 patterns to determine ...