At one point the television was the closest thing to making viewers feel they were physically experiencing something from their couch. Today augmented reality has given companies the ability to put to ...

Augmented reality is often used to enhance a customer experience in a store as is evident in the appended video. Using AR technology the customer in the video is able to see how she looks in many ...

There's one technology that excites Apple CEO Tim Cook more than others: augmented reality, or software that lets you see virtual objects in the real world, either through a smartphone's camera or one ...

Augmented reality is quickly becoming one of the hottest trends in the marketing and advertising industries, recognized as an innovative and creative way of connecting with customers and increasing ...

Researchers found that people's interactions with a virtual person in augmented reality, or AR, influenced how they behaved and acted in the physical world. As major technology firms race to roll out ...

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. Apple has often been accused of acting like it invented things that others have been doing for years.

Technology surrounds us, and so do questions about the readiness of our students to step into future job markets that have ever-increasing demands for technical competencies — and application ...

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Augmented reality is the result of using technology to superimpose information — sounds, images and text — on the world we see. Picture the "Minority Report" or "Iron Man" style of interactivity. This ...

As digital technology becomes more integrated with our everyday lives, the search is on to find more intuitive ways to interact with it. Augmented reality is a very real attempt to achieve such a ...