Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Snapchat has announced it will enable advertisers to create branded augmented-reality filters on the platform. The instant messaging app, which denounced its social media status earlier this year, has ...

Virtual reality (VR) and augmented reality (AR) are technologies that allow users to immerse themselves in digital worlds or ...

Snapchat is launching “Sponsored AR Filters,” a new ad option that allows brands to target the social media app's 414 million daily active users via augmented reality filters. Brands now have the ...

TikTok is earmarking $6 million to pay creators that make popular augmented-reality filters. Creators earn a base of $700 and up to $14,000 for effects that appear in at least 500,000 videos. The ...

With the launch of iOS 17.2, Apple has outlined the Maps-related data that it is collecting in order to improve the augmented reality location function. In a new support document, Apple says that it ...

The company known as Snap has recently shared its augmented reality experience, a.k.a. the AR Lens, to Google Chrome for web browser users to enjoy on their online video calls. This is accessible on ...

Back when we were all stuck at home in 2020 and had to stay on video calls all day, some companies tried to liven things up with augmented reality filters and background replacements. Maybe they ...

Apple’s first mixed reality headset will feature “pancake” lenses that allow for a lighter, more compact design, according to a new report. The device is still on track to make its debut in late 2022, ...

DUBAI, United Arab Emirates--(BUSINESS WIRE)--Banuba, a leading provider of augmented reality (AR) solutions, is proud to announce its partnership with Street Art for Mankind (SAM), a non-profit ...