Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences.

Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Tom Emrich is an immersive media industry veteran who previously programmed Augmented World Expo, and most recently was an executive at Niantic. Tom Emrich’s The Next Dimension is a timely, ...

Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive ...

BMW believes the future of driving isnt about taking your eyes off the road. Its about putting the information exactly where ...

In episode four of the Tech Edit by Vogue Business podcast, entitled Augmented reality: How to engage tomorrow’s consumers, innovation editor Maghan McDowell is discussing how augmented reality has ...

“Collaboration with physical therapists and students is critical, because their domain expertise helps to ensure the ...

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

XTI Aerospace, Inc. (Nasdaq: XTIA) ("XTI," or the "Company") an aerospace technology company focused on building and scaling its newly acquired subsidiary, Drone Nerds, LLC ("Drone Nerds"), and its ...

Walt Disney is forming a new group to coordinate the company’s use of emerging technologies such as artificial intelligence and mixed reality, as the media giant explores applications across its film, ...