Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

Don the goggles and ride along with a CU graduate student who’ll let you hold a holographic sun in the palm of your hand. Dezell Turner wants to use augmented reality to map trajectories in space. His ...

With the launch of iOS 17.2, Apple has outlined the Maps-related data that it is collecting in order to improve the augmented reality location function. In a new support document, Apple says that it ...

Excitement builds around six AR moves in 2026. Industry giants and startups revealed new hardware plans and software bets ...

Przemek Szleter is the founder and CEO of DAC.digital, with over 16 years of professional experience as a business & IT executive. Immersive technologies like augmented reality and virtual reality are ...

Augmented reality (AR) software has been a common feature in professional design toolkits for a while. But the recent release of Apple’s Vision Pro glasses shows the mixed-reality wearables sector is ...