Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

Apple lost bids for trademarks covering augmented-reality developer app names Tech giant told federal court that "Reality Composer" and "Reality Converter" can be trademarked Feb 26 (Reuters) - Apple ...

DELRAY BEACH, Fla., Jan. 15, 2026 /PRNewswire/ -- According to MarketsandMarkets™, the Augmented and Virtual Reality Market ...

Unity Software (U) has laid the groundwork for the future of augmented reality (AR) as the prime provider of the Unity game engine for creating virtual worlds and top mobile games. The company has an ...

We’re well past the revelation that automakers are software companies. But as the industry deepens its software roots, firms are still figuring out which upgrades they’ll charge for — and what folks ...

NEW YORK, Nov 16 (Reuters) - Meta's (META.O), opens new tab head of augmented reality software is stepping down from his role, a company spokesperson told Reuters on Friday, raising questions about ...

Data integration company Safe Software Inc. today announced two major additions to its FME Platform that are aimed at bringing easier data access and spatial intelligence to the forefront of ...

Using a new augmented reality (AR) service called Pachube, you can use your smart phone to "see" invisible environmental data about air quality and energy consumption. And we’ve got another amazing AR ...

Helsinki-headquartered Basemark has raised €22mn to bring its augmented reality (AR) “toolkit” to automakers across the globe. Basemark’s software, dubbed Rocksolid AR, is an AI-based computer vision ...

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NEW YORK (Reuters) - Meta's head of augmented reality software is stepping down from his role, a company spokesperson told Reuters on Friday, raising questions about the company's progress in ...