Verse offers a holographic theater experience where guests are the main characters in immersive 3D adventures, solving puzzles and casting spells.

Watching a training video or reading an instruction manual is one thing. Doing the job is another, says DeepSight.

Virtual and augmented reality technologies have been around for quite some time, but they have yet to take off like some would have expected. However, some companies like Apple are hedging their bets ...

The virtual reality and augmented reality model is created in real-time. The navigation facilitates the plurality of users to access the one or more services offered by the one or more financial ...

Recorded on May 20, 2012. TechCrunch Disrupt NY Hackathon 2012 – Augmented Reality – Reward Users Using Their Social Network Usage as Related to a Business – Post on Facebook to Get a Deal. Plan ahead ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Share on Facebook (opens in a new window) Share on X (opens in a new window) Share on Reddit (opens in a new window) Share on Hacker News (opens in a new window) Share on Flipboard (opens in a new ...

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

A project funded by NASA could help bring emergency medical care to rural Arizona. ASU researchers are developing augmented ...

Snap Inc.'s (NYSE:SNAP) My AI, which faced significant backlash upon its launch, has now experienced a surge in daily active users, growing 55% year-over-year in the U.S. What Happened: On Tuesday, ...