Innovation. It’s a word that can be a little difficult to define, especially when you attempt to apply to it specific industries and verticals. But that’s exactly what we’ve done. The industry is B2B.

With advances in technology making their presence felt across various sectors of everyday life and business, it was only a matter of time before… With advances in technology making their presence felt ...

Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns ...

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...

The Content2Conversion Conference has grown substantially over the past three years — both in terms of attendees and the content covered during the event. Expanding to four tracks in 2017 — ABM in ...

Good research is the backbone of any strong b2b white paper. Use data, customer stories, and industry insights to back up ...

Forbes contributors publish independent expert analyses and insights. I teach growth leaders how to grow revenues, profits and firm value. The New Rules for Planning, Deploying, and Optimizing Media ...

Opinions expressed by Entrepreneur contributors are their own. Are you a naturally helpful person who enjoys advising others? Have you spent the majority of your career working in the client-oriented ...

B2B marketers tend to be excluded from most articles, case studies and examples. Even when we get mentioned, our marketing efforts are bucketed as “B2B” and not industry-specific. However, there are ...

AI-driven creative is transforming B2B advertising by connecting creative decisions to pipeline, revenue, and measurable ...

The business-to-business (B2B) landscape is changing as it shifts away from the traditional offline territory towards a more online world. This shift has been quite rapid, as the B2B ecommerce volume ...