A B2B ambassador program is not as common as the sister program - B2C. However, when done well, B2B programs can increase awareness of the brand tenfold and create eventual conversions in the millions ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Aggregage, Inc., the publisher of B2B Marketing Zone and more than 40 other B2B publications, today announced the results of a survey about the impact of COVID-19 ...

Despite being an industry staple for nearly a decade, account-based marketing (ABM) practices feel newer than ever — and according to Mason Cosby, Founder of Scrappy ABM, the strategy’s still firmly ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) will recognize SAS, Wolters Kluwer Health, and XPO as the 2025 recipients of its prestigious B2B Return On Integration (ROI) Honors at B2B ...

New research highlights why contact-level lead strategies are losing effectiveness, and how engagement-verified, buying group ...

Marketers who rate their B2B firm's influencer program as very effective are more likely to say they outsource the work, use AI, and keep the program going continually, according to recent research ...

Enable, a startup selling access to a platform that helps business-to-business (B2B) companies manage their rebate programs, today announced that it raised $94 million in an oversubscribed Series C ...

B2B marketers say the biggest deficiency of their content program is that it doesn't produce personalized content pieces, according to recent research from Uberflip and Heinz Marketing. The report was ...

Only 2.8% of enterprise B2B marketers rate their demand generation campaigns as effective at achieving goals and fewer than half use buyer personas in their planning and strategy. Those are just some ...

EVANSTON, Ill., May 24, 2022 /PRNewswire/ -- UniformMarket, the Illinois-based leading SaaS eCommerce platform for fast-growing B2B businesses in the uniform, medical equipment, footwear and apparel ...

At B2B Summit North America, award recipients will share how they fueled organizational performance through alignment, customer focus, and innovative best practices At B2B Summit, ROI honorees will ...