BMW has adjusted one of the most recognizable symbols in motoring, yet the change is so restrained that many drivers will ...

The new BMW roundel debuted on the iX3 EV SUV, and it'll be introduced on other models starting next month.

The 2027 BMW iX3 debuts a new logo, blink and you'll miss it. But this quiet update marks the start of a new era for the ...

BMW is changing its logo. The company will start putting it on all of its vehicles, beginning in February. It looks nearly ...

BMW is rolling out an updated version of its iconic logo across all new models from February 2026. The refreshed badge was ...

BMW has subtly updated its iconic logo, first introduced on the 2027 iX3 EV SUV, as part of its Neue Klasse design language rollout.

BMW is preparing a subtle but widespread branding update, with BMWBlog reporting the automaker will begin fitting a revised physical BMW roundel to all newly built vehicles starting in February. The ...

The new BMW logo was hidden in plain sight for a while, and now it will be rolled out on all cars along with a new M performance logo.

Tudor was lucky enough to be in Wales just as Sebastien Loeb was securing his 8th World Rally Championship title during Wales Rally GB 2011 and wrote a guest blog for ITV News covering the rally ...

Car logos are often claimed to contain secret messages. From the alleged letters in the Toyota logo to the true meaning of the Audi rings, there are plenty of design theories out there. But one ...

The deal first announced in 2022 is now complete. Alpina is no more; say hello to BMW Alpina. The Bavarian automaker announced in 2022 that it would be purchasing and integrating the storied tuning ...

Forbes contributors publish independent expert analyses and insights. Michael Taylor is an Italian-based automotive industry reporter. This article is more than 3 years old. BMW Chairman Oliver Zipse ...