These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the online edition of Wired magazine. This first banner ad invited users to “click” in an era when advertising was ...

The iOS App Store, and the subsequent rush of mobile development that followed its creation, has been around since 2008. It can no longer be said that this is a brand new space. Mobile app development ...

Banner ads are the most ubiquitous form of marketing on the Internet. Since the days of Geocities and MySpace, banner ads have peppered the World Wide Web, advertising everything from free iPads to ...

Last week Facebook shuttered plans for adding a demand-side buying aspect to Atlas, its ad-serving and measurement platform, and in the process dealt banner ads a blow. The social network said it made ...

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