In marketing, "positioning" is the process that produces the product's image and places it in the consumer's mind. Positioning is the main process behind how consumers become aware of brands and their ...

What are the Basic Principles of Marketing? So you want to do marketing. You’ve got to know the rules, but what are they? On our web site we try to give you the ideas you need to do marketing, but ...

Recently, I spoke to graduate students about the basic principles of business development. My purpose was to create an understanding of how to develop alliances between two companies or between a ...

Some would say that a modern marketing organization is going through perpetual change. The strategies, tactics, platforms and audiences are ever-evolving, and our teams need to keep up with this ...

It’s not uncommon for SEO professionals to find themselves thrust into a role with little to no training in traditional marketing theory. However, as the organic landscape becomes increasingly complex ...

It has become common for companies to offer cybersecurity training to their employees. Equally common is the groan and eyeroll that employees express when they receive the dreaded email saying it’s ...

Dennis Christianson, a marketing master who has spent a career successfully helping to sell the goods of Hawai‘i’s large and small businesses, has an important rule: When you begin a marketing ...

But how can a company best apply marketing principles to attracting talent? Twelve contributors to Forbes Agency Council explore this subject in great detail, using examples they've witnessed ...

There are as many marketing theories as there are products and services. None work for every product in every situation. Several marketing theories have stood the test of time and form a solid ...