Every small business owner has gaps in his learning, and yours may stand out when a member of your marketing team refers to "psychographics." Another reminder may occur to you when someone suggests ...

In marketing, "positioning" is the process that produces the product's image and places it in the consumer's mind. Positioning is the main process behind how consumers become aware of brands and their ...

I applied marketing principles to improve my dating profile and saw more success in my matches. For better or worse, dating apps are a place where people shop around for what they're looking for. You ...

First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...

It takes a lot to compete for first-time customers in overcrowded marketplaces, and doing so based solely on price or even product quality is increasingly difficult. Instead, brands are increasingly ...

GUEST OPINION: In this ever-changing economic landscape, small businesses are in constant search of better ways to scale. But it is all about getting the timing right. Scaling too early can crush your ...

It has become common for companies to offer cybersecurity training to their employees. Equally common is the groan and eyeroll that employees express when they receive the dreaded email saying it’s ...

Search engine optimization (SEO) is the cornerstone of ecommerce. If you’re an online seller, you can’t grow your base of loyal customers if you’re stuck on page 6 in search results. A lot of studies ...

Explore the principles that turn content from noise into strategy, designed for teams focused on trust, scale, and measurable ROI. This edited excerpt is from B2B Content Marketing Strategy by Devin ...

Dennis Christianson, a marketing master who has spent a career successfully helping to sell the goods of Hawai‘i’s large and small businesses, has an important rule: When you begin a marketing ...