Betty faces a seemingly simple choice between an apple and a donut. But as we'll soon discover, the brain's decision-making process is far from straightforward. Betty is standing before the healthy ...

Great leaders are often the result of great decisions. Decision making is a human cognitive process that is often completed many times a day. However, hard decisions are the result of analyzing the ...

Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. Most organizations have invested heavily in using data to enhance ...

Fundamentally, how does anyone know us as individual leaders and/or judge our leadership effectiveness? The first thing that might come to mind is your personality. Secondly, how you communicate: how ...

Making decisions is a key function of leadership. Leaders must make complex decisions that affect the lives of their teams, businesses, and communities. Expertise in the fine art of making decisions ...

The Army’s investment in technical capabilities in collecting, storing, and disseminating data has dramatically increased. Advancements in the volume (size and scope), velocity (speed of data ...

Delivering high-quality care starts with understanding what matters most to each patient. Clinicians can’t choose treatments that match patients’ priorities and values until they engage with them. The ...

Opinions expressed by Entrepreneur contributors are their own. When making decisions under pressure, many professionals are plagued with a fear of making the wrong choice, selecting an option that ...