Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

“In various implementations, a method includes identifying an experimental population for purposes of testing a behavior change model; applying the behavior change model to the experimental population ...

When facing persistent, resistant challenges, leaders often surrender to poor results or invest in change efforts that waste time and resources. And yet it’s possible to influence behavior with ...

When someone asks you to change something about yourself, you can respond in a variety of different ways. Reactions can range from being angry and resistant to being interested and excited. Change is ...

Change isn’t easy, especially when it involves breaking habits. Anyone who has ever made a New Year’s resolution knows this ­all too well. What you may not know is that, according to research on ...