This much is certain: On Sunday afternoon, bipartisan lawmakers released a discussion draft of a broad national privacy bill that would override many state laws. What ...

A coalition of privacy activists wants the FTC to do something about tracking consumer online activity, but that’s just the tip of the iceburg. The following quote is from the report “Consumer Rights ...

SAN FRANCISCO (AP) — European officials widened a ban on Meta’s “behavioral advertising” practices to most of Europe on Wednesday, setting up a broader conflict between the continent’s ...

The Federal Trade Commission (FTC) recently published a somewhat tweaked set of self-regulation guidelines for companies collecting information on the actions of Internet users for the purpose of ...

The Federal Trade Commission (FTC) recently published a somewhat tweaked set of self-regulation guidelines for companies collecting information on the actions of Internet users for the purpose of ...

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The European Data Protection Board agreed to extend a ban imposed by a Norwegian regulator on processing of personal data for behavioral advertising on Meta Platforms' (NASDAQ:META) Facebook and ...

Andy Atherton is COO of Brand.net, an online advertising network. A senior agency executive who manages the digital account for an Ad Age 50 CPG manufacturer recently delivered the best line I have ...

ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work.

The Federal Trade Commission on Wednesday proposed new restrictions on companies' ability to use behavioral advertising techniques to serve ads to children under 13. The proposal effectively would ...