Bridging the Data Gap: How Digital Behavioral Insights Can Transform HCP Targeting in Specialty Care
Taking the targeting of oncologists likely to start treatment with CAR-T as an example, validation studies show that targeting top-scored physicians from predictive models yields precision rates of 60 ...
Empyrean Solutions, a leading provider of financial risk and performance management software, today announced the launch of ...
A new Apple-backed AI model trained on Apple Watch behavioral data can now predict a wide range of health conditions more accurately than traditional sensor-based approaches, according to a recently ...
Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...
Relating brain activity to behavior is an ongoing aim of neuroimaging research as it would help scientists understand how the brain begets behavior — and perhaps open new opportunities for ...
Behavioral information from an Apple Watch, such as physical activity, cardiovascular fitness, and mobility metrics, may be more useful for determining a person's health state than just raw sensor ...
A new Apple-supported study argues that your behavior data (movement, sleep, exercise, etc.) can often be a stronger health signal than traditional biometric measurements like heart rate or blood ...
Managing these challenges requires a multidisciplinary approach that spans behavioural insights, technical safeguards, and organisational systems. Generative AI should be embraced not as an oracle but ...
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