Lloyds Banking Group has launched a trial with behavioural health fintech Good With to use a psychology-based approach to ...

DDB Singapore has formed a new partnership with Temasek Polytechnic (TP) to launch a joint Behavioural Intelligence Group (BIG). Together, their research aims to help marketers bridge the gap between ...

So, presumably the marketers have got it sussed and don’t need to learn anything from those of us on the academic side of behavioural science? Well, not necessarily, and especially not if they are ...

Today most of adland gets behavioural science. We make no bones about the fact that we’re creatures of instinct – and recognise the benefits of shaping marketing around our own irrationality. Yet, ...

LONDON, Dec. 16, 2025 /PRNewswire/ -- Foundermatcha Ltd has introduced a psychology-driven, AI-powered platform that acts as an autonomous networking agent for early-stage founders seeking technical ...

Extensive new research has identified the key behavioural patterns that will shape passenger spending trends on major airlines in 2025 and beyond Feeling valued, moments of pleasure and novelty were ...

Rapid technological change is impacting aspects of how learners currently engage with global sustainability challenges; for example, platforms, interactive ...

When Psychology and Economics got "married", the product was Behavioural Science. Although this discipline has elevated theoretical and practical understanding of human behaviour to previously unseen ...

Behavioural science is the scientific study of human behaviour, and it combines research techniques from psychology and economics. The course offers an integrated training in advanced behavioural ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

Rennie Naidoo is a member of the AIS (Association for Information Systems), SAICSIT(the South African Institute for Computer Scientists and Information Technologists), and ISACA (Information Systems ...