Picture all the paint color choices under the sun, and a rainbow of endless options likely comes to mind. But for Behr’s 2024 Color of the Year selection, the leading paint company has decided to go ...

We’ve seen terms like soft life and quiet luxury circulate on social media all year. While those phrases can be designated for lifestyle choices mainly in health, wellness, and fashion realms, they ...

SANTA ANA, Calif., July 30, 2025 /PRNewswire/ -- Today, Behr Paint Company unveils Hidden Gem (N430-6A) as its 2026 Color of the Year—a smoky jade that uncovers exceptional beauty in every space. This ...

Over the past few years, color has definitely gotten moodier but also more dimensional - muted but also strong in saturation. Today, Behr Paint has announced Hidden Gem (N430-6A) as the pick for its ...

Behr paint is going big for their 2025 color of the year! On Aug. 21, the company announced “Rumors,” a reimagined deep ruby red that adds “warmth and rich allure both in and outside the home” as ...

"People have been using blues and greens for several years, and this is really that intersection of both of them," Erika Woelfel, vice president of color and creative services tells PEOPLE Sonal Dutt ...

Are you familiar with the unexpected red theory? If you haven’t heard of it, it’s a design theory that impacts everything from fashion to home decor and even makeup. Essentially, it’s a popular term ...

"People have been using blues and greens for several years, and this is really that intersection of both of them," Erika Woelfel, vice president of color and creative services tells PEOPLE Behr paint ...

"It's not your grandma's red," Erika Woelfel, Vice President of Color and Creative Services tells PEOPLE. "It's reinvented and reimagined for 2025" Emily Strohm is a Senior Editor at PEOPLE. She has ...

Behr Paint Company recently announced its 2025 Color of the Year: Rumors, a deep and dynamic ruby red that empowers DIYers, designers and paint professionals to create impactful color moments. In fact ...