Will Bing be your next search engine? Too soon to tell, says Morning Consult tech analyst Jordan Marlatt. With Google's massive edge in the search wars, Microsoft is pinning its hopes on its new Bing ...

Search has been synonymous with Google for over a decade and a half. Even as search marketers, we are guilty of focusing a disproportionate amount of our time and resources into optimizing our ...

The next stage in the search engine battle has arrived: Microsoft is boosting its Bing system with a similar “instant results” feature to Google’s, aiming to speed up the process significantly. Google ...

Microsoft put $1 billion in OpenAI, which built ChatGPT, and plans to integrate ChatGPT into Bing. Bing has not come close to touching Google's search dominance since it was launched in 2009. Many ...

This week’s dueling AI search presentations from Microsoft and Google marked the resumption of hostilities in the long-dormant search wars. Microsoft, which is a major investor in OpenAI, announced it ...

Bing versus Google: It’s the modern-day version of Coke versus Pepsi. For many people, the two search engines are indistinguishable. Both search the Web and deliver images, news, and product ...

Microsoft’s newly released Bing for Android is essentially an alternative for Google’s search suite, including Maps and Places. It also gives us more clues about how Windows Phone 7 might work. The ...

Building links for Bing differs from link building for Google. Here's how to create one strategy that will help you optimize for both search engines. Have you ever wondered why you rank well (e.g., ...

Google accused Microsoft Tuesday of copying its search results, an accusation to which Microsoft responded to with a blase, “So What?” Google’s anti-webspam engineer Matt Cutts accused Microsoft on ...

Google accused Microsoft Tuesday of copying its search results, an accusation to which Microsoft responded to with a blase, "So What?" Google's anti-webspam engineer Matt Cutts accused Microsoft on ...